TEN RULES OF PRICING

1. In the absence of proper pricing, no combination of promotion, home preparation, or improvement is likely to produce a reasonable sale.

2. As a rule of thumb, a successful marketing strategy should generate an accepted sales contract within 30 days for at least 95% of the list price.

3. Overpricing a home is the most serious mistake commonly made in marketing residential properties.

4. Longer time on the market does not equate to a higher sales price.  A sense of urgency must exist in the buyers' minds for them to act.

5. Statistically, the strongest offers for a seller are those early in the marketing process.

6. Fear of losing....the mindset that generally produces the most favorable contract of sale for a seller.

7. "What do I have to do to buy this home?"  This buyer's mindset is the goal of a successful marketing strategy.

8. "I wonder what the seller will accept?"  This buyer's mindset is one to be AVOIDED.

9. The market for a particular property is defined by its asking price.  Price determines who comes to see what is available for sale.

10. Supply and demand drives our marketplace.  If the supply is properly priced, the demand will exceed the supply, thus creating the best environment for you as a seller.  

*An agent has NO control over the market, only the marketing plan. Never select an agent based on price.  This is the single most common mistake made by home sellers when choosing an agent.

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